Orange Chowk started with a simple frustration, creatives in India weren't being seen for what they truly do.
And over time, something shifted. They stopped seeing it themselves.
Creatives shaped culture once.
They still do. They just stopped believing it.
The ability to make people think, feel, build, remember... it's still theirs. It always was.
We're just here to help them see it again. The proof exists. We just keep bringing it to the creatives.
What pulled us to The Busride is that it seems to be driven by questions.
Not just how something should look. Or how it should function. But why things are the way they are in the first place.
And that matters, especially now. Because a lot of creative work is focused on solving problems quickly. Moving from brief to answer as efficiently as possible.
What Ayaz and Zameer remind us is that some of the most interesting work comes from staying with a question longer. From exploring possibilities before rushing toward conclusions. From being curious enough to imagine alternative ways of living, building, and experiencing the world around us.
And that's why this conversation matters. Because creatives need to hear from people who have built a practice around inquiry. People who understand that good questions often lead to better work than immediate answers.
And that's why this feels like the kind of conversation that belongs with Ayaz Basrai and Zameer Basrai, at The Busride.
- orange chowk.
We built this because creatives need a room like this.If The Busride believes that too, let's figure out what doing this together looks like.
We want that to be with Ayaz Basrai and Zameer Basrai, at The Busride, with a curated room of creatives and designers from the community.
The question on the table: What happens when you spend more time with the question than the answer? No stage. No script. Just the room.